How we work
A proven process, 20 years strong
Every project follows the same 6 steps. We tell you exactly what we deliver at each stage, how long it takes and who owns it.
1
Discovery
We understand your goals, audience and key business outcomes.
Project brief & business goals document
Goals as KPIs (traffic, conversion, revenue)
Competitor & audience analysis
Agreed budget & timeline
1–2 weeks
Strategy lead
2
Planning
Sitemap, wireframes, technical spec and delivery timeline.
Site architecture & sitemap
Low-fi wireframes for every page type
Technical spec (stack, integrations, hosting)
Detailed delivery roadmap
1–2 weeks
Design + tech lead
3
Development
UI/UX design and custom development with the latest technologies.
Hi-fi Figma design with design tokens
Development on a staging environment
CMS integration & training materials
Code review & accessibility audit
3–6 weeks
Engineering team
4
Testing
QA, performance audits, mobile responsiveness, accessibility & cross-browser.
Cross-browser test report
Mobile responsiveness audit
Lighthouse 95+ on every page
WCAG AA accessibility validation
1 week
QA + tech lead
5
Launch
Deployment, analytics setup and CMS training.
Production deployment & DNS cutover
GA4 + Search Console setup
2-hour CMS training session
Launch announcement email template
2–3 days
Tech lead
6
Growth
SEO, campaigns and continuous optimization for ever-rising results.
Monthly SEO performance report
Conversion optimization sprints
Content & backlink calendar
Quarterly strategy review
Ongoing
Growth team
Questions about the process?
Browse the most common questions or book a free 30-minute call.