E-shop
2026-05-02
•
7 min read
E-shop conversion checklist: 18 fixes that triple sales
Practical optimization checklist for WooCommerce / Shopify / custom e-shops — from product page to checkout abandonment.
Just uploading products isn't enough
The average Greek e-shop converts at 1.2%. Top-quartile NXDPRO e-shops convert at 3.8–5.1%. The difference is always in the details.
18 checklist items
Product page
- LCP-friendly hero image (AVIF, ≤ 60KB)
- Price above the fold, no scroll
- Transparent shipping cost before checkout
- Live stock indicator
- Schema.org Product with reviews
Cart
- Mini-cart drawer, no full reload
- Cross-sell only related products
- Free-shipping progress bar
Checkout
- 1-page checkout (not multi-step)
- Guest checkout option
- Real-time field validation
- Apple/Google Pay before phone fields
- Trust badges (SSL, returns, GDPR)
- Order summary always visible
Post-purchase
- Branded thank-you page
- Order confirmation email in <30s
- One-click tracking link
- Win-back email at day 14
