SEO
2026-05-12
•
11 min read
SEO-first architecture: 11 decisions you make before writing a single line of code
From URL structure and hreflang to schema markup and render strategy — the architectural calls that decide whether your site ranks.
SEO is not a plugin
Many agencies bolt SEO on at the end. At NXDPRO we do the opposite: the architecture is born with SEO in mind.
The 11 decisions
- URL pattern (kebab-case, no trailing slash on pages)
- Render strategy (SSR vs ISR vs SSG per page type)
- i18n strategy (subfolder vs subdomain)
- Hreflang implementation (HTML head or sitemap)
- Canonical hierarchy (single canonical per page)
- Schema.org coverage (Organization, Product, FAQ, Article, BreadcrumbList)
- Internal linking strategy (depth ≤ 3 from homepage)
- Sitemap generation (dynamic, with
lastmod) - Robots.txt + meta robots policy
- Image strategy (responsive sizes + descriptive alt)
- Performance budgets (LCP, JS bundle, font payload)
A real example
For a Greek e-shop with 800 products we use statically generated category pages, ISR for product detail (60s revalidate) and dynamic client-side search. Result: 96 mobile PageSpeed and full crawl in 4 hours.
